Seaford unveils city's new motto in ceremony

By Lynn R. Parks

The city of Seaford has a new motto. Economic director Trisha Newcomer announced it in a ceremony Monday evening at city hall.

"We are an opportunity for all to realize the dreams they create," she said. "Whether it is a job or an education, a vacation or a new home, come explore our hometown located here in the heart of Delmarva between the beaches and the bay and discover what we mean when we say: 'We are Seaford – the perfect place to start.'"

With that, city employees and members of the city council pulled on royal blue T-shirts bearing the new motto, "Seaford, the perfect place to start."

The motto was written by Ben Muldrow of Arnette Muldrow & Associates, a planning and economic development firm based in South Carolina. He got help from a steering committee as well as from about 50 volunteers who, Mayor David Genshaw said, "just wanted to be a part of this process."

Genshaw told the crowd that packed into the council chambers that the motto is just the beginning of a rebirth in the city. "This is about our pride in Seaford and our belief that our best days are ahead of us," he said.

The city has needed an updated motto for some time, he added. "Nylon Capital of the World served us well for a lot of years, but it was time to do something new."

Genshaw also had words of praise for Muldrow. "He looks at a town through different eyes and sees things as they can be," he said.

Muldrow told the gathering that Seaford is the 11th Delaware community that he has taken through the process of developing a new brand. "The things that I saw in Seaford excited me more than any other community I've worked in," he said. "You have an unbelievable energy here. Whether you're talking about family, education, work or fun, Seaford really is the perfect place to start."

Sara Lee Thomas, who opened the Fantasy Beauty Salon on High Street in downtown Seaford in 1971, attended Monday night's announcement. She said that she is excited about the new motto and the effort to boost the town.

"I think that it's great," she said "I've been downtown for a lot of years and it seems like we've had a lot of talk. But this time, I really believe that something's going to happen."

Genshaw said that the new motto, as well as a logo, city palette and script that Muldrow came up with for Seaford, can be used anywhere, by any entity in town. "I'm very excited to see how this all pans out," he added. "Be thinking about how this can help your organization grow."

Thomas said that she wasn't sure how she would use Muldrow's design in her shop. But she knew that a window sticker bearing the new motto was going to go up the next day.

"I'll do whatever I can do to help Seaford move forward," she said.

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